Blog Archives

What’s YOUR Keep-In-Touch Marketing Strategy?

October 1, 2012
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Smart business owners know that WHO you meet is important, but HOW you follow up and stay in touch is what really counts.

 

Developing AND IMPLEMENTING strategic objectives around your on-going keep-in-touch strategy helps you in two ways. You’re building and strengthening your current business relationships, and keeping yourself visible and top-of-mind in your business...

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What is SEO?

August 22, 2012
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Imagine showing up first on the list when a potential client does an Internet search for your type of business. Just think how many new customers you could gain by being at the top of the search engine results! Most businesses pay big bucks for Pay Per Click ads to gain that valuable position...

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How to Network Online & Offline

March 8, 2012
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 Getting noticed is essential for every business professional.  The old saying is true –
out of sight is definitely out of mind.  You need to both forge connections with
your professional network AND stay on the radar within your field.

Read more on How to Network Online &...

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Using Stories to Attract Your Target Market

November 7, 2011
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Whether it’s a memorable movie, a favorite childhood tale read aloud, a family legacy shared by a relative, an inspiring story related by a pro, or your best friend saying , “Wait ‘till you hear THIS!” on the other end of the phone, stories have been a part of our lives practically since the...

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How to Serve Your Target Market by Sharing Your Knowledge in Writing

July 22, 2011
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Sharing your knowledge, skills and expertise with your target market through writing is a vital component of a successful small business marketing strategy. Since nearly all of our business ideas and information are communicated in writing — on web sites, in blog posts, e-mails and articles, in Social Media and so on —...

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Personality Marketing Strategy: Stand Out, Be Remembered and Create Lifetime Customers

May 6, 2011
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When you’re a business professional or business owner, it’s essential to make sure you stand out from the crowd so you can attract – and keep — customers who are the perfect fit.

Read more on Personality Marketing Strategy: Stand Out, Be Remembered and Create Lifetime Customers…

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